I started the Link Opportunity Blog Alerts, blog series a little over a month ago and promised you I’d fulfill it as well as several others. Since then — as you have noticed, I’ve put a ton of overtime into building this marketing community and advanced SEO/Marketing blog/site. As much as I’d like to maintain 10-20 different blog series at this time, I’ve come to learn that I don’t have enough time to do so. What I plan to do, as my apology to you though, is continue my blog series — but continue only the ones you want the most.
Here’s how this is going to play out. You guys are to use the commenting section of this post and let me know which blog series you want/need the most. If you don’t know what a blog series is, then listen up. A blog series is basically just a topic in which I write about every so often, whether I write the series every Friday, Every Monday (weekly), once per month, or.. Topics can be a wide range, depending on the bloggers experience. What I propose to you is this; I can provide you a Podcast series, a video series, a written series or whatever you’d like. Topics can be whatever you want/need. So, now that we’re all in the clear about what a blog series is; please use the commenting section below to let me know what you want me to do with these blog series.
For now though, I’m going to continue with today’s “Link Opportunity Alerts” (LOA). . .
Link Opportunity Alerts
Search Strings or Referral Strings are nothing more than advanced Google searches. These advanced searches are performed by implementing “Search Strings“. There have been quite a few articles written on the subject, in past years. Since there hasn’t been anything worth reading, on the topic of advanced search strings in quite some time now, I figured it’s time for an update. Let’s dig into the more advanced aspects of using search strings (don’t worry I’m not going to forget about you newbies — I love you guys too).
So — let’s start from the beginning. What are advanced search string operators? Advanced search strings are similar to secret codes. You can use these secret codes, when you’re performing a search in Google. Secret codes are sometimes needed, especially if your a marketer or an Search Engine Optimizer, etc. Secret codes can be used to find things from within Google, in which otherwise you wouldn’t be able to find, hadn’t you used the secret code(s). Make since?
Let’s take a quick look at a few basic secret search (codes) strings and then go over how we can best use them, to get the most out of each search. This should give those of you who’ve never heard of this advanced search strategy, a better understanding of how to use advanced search strings.
|cache:||Show version of the web page in its cache|
|link:||link:||link:||Pages that link to a particular URL
(Note: In Yahoo! You must type in http://)
|linkdomain:||linkdomain:||Finds sites that link to any page within the specified domain|
|related:||Pages that are “similar” to a specified URL|
|info:||Present some information that Google has about a web page|
|define:||define:||Provide a definition of a keyword|
|stocks:||Show stock information for ticker symbols|
|site:||site: or domain: or hostname:||site:||All pages within a particular domain and all its subdomains|
|allintitle:||Pages with all query words as part of the indexed titles|
|intitle:||intitle: or title:||intitle:||Pages with a specific keyword as part of the indexed titles|
|allinurl:||Pages with all of the query words as part of the indexed URLs|
|url:||url:||Find a specific URL in the index
(Note: You must type in http://)
|inurl:||inurl:||inurl:||Pages with specific keyword as part of the indexed URLs|
|allinanchor:||Pages with all of the query words as link text in the page|
|inanchor:||inanchor:||Pages with a specific keyword as link text in the page|
|inbody:||Pages with a specific keyword in the body|
|ip:||Finds sites that are hosted by a specific IP
address The IP address must be a dotted quad address
The above chart shows some basic search strings and explains how to use them and what they’re for. After putting the chart together, I wasn’t very happy with the results of it, therefor I’ve decoded to add a little more information, to go along with it. So, let’s look at these basic search strings a little bit closer.
Please review this page, it will provide you with a much better understanding of advanced search codes. For those of you who learn better by viewing video, here’s a really awesome video, created by a link building veteran of 18+ years; Eric Ward aka Link Moses.
Advanced Google Search Video by Eric Ward
Hopefully some of this is now starting to make a little since to you. Advanced search strings come in handy for me all the time, especially when I’m starting a new Search Engine Optimization (SEO) or any type of Internet Marketing campaign, whether it be for myself or for a new client. I use these types of advanced searches to locate sites that accept linking opportunities, for my new marketing endeavor.
I have found advanced search strings valuable for endless opportunities, I use search strings as often as most you of use Google normally. Talk about doing some serious competitor research or any type of research, these search strings make it possible, to do/find just about anything. As a marketer, this is a fresh gold mine.
Let’s Use Some Search Strings To Find Some LOA’s
You can also manipulate strings together by using multiple advanced operators, at the same time. For example, I may have mentioned that one of
my clients sells niche products for horses. The below double operator search provides a good starting point.
This advanced search forces Google to show me only the pages that have the word “equestrian” in the <title> tag element of their HTML, and which also contain the letters “links” in the actual URL of the same page. The logic here is that if a page contains the word links, and the title tag “equestrian”, then theirs a fairly good chance we will surface some potential target sites who will be interested in linking to my clients website. You could take this a step further and add a search word before my operators, like some of the following search strings represent.
health intitle:equestrian inurl:links
medicine intitle:equestrian inurl:links
health intitle:equestrian inurl:resources
medicine intitle:equestrian inurl:resources
And, of course, this
intitle:equestrian inurl:links site:.edu
The key to this approach is understanding that it’s never going to be 100% perfect, but it will lead you toward pages that will be good targets. The other key point to this technique is don’t limit yourself to thinking that the first page of results is all that matters. When you are using multiple terms and search operators, you can find useful target sites hundreds of results deep. That’s the very point of using this approach. It forces Google to bring to the front only those pages that are relevant to the search string you used.
There’s a lot of hit/miss with this approach, but this is also what makes it fun and challenging, as every niche requires its own bit of trial and error along the way.
Keep in mind — you’re always welcome to meet with me by telephone or Skype — when you need my professional assistance, in any and all areas of your business.
Google and Bing Latest News and Must Reads
Neither you nor myself has the time to sift through everything that’s published online each and every week. My job requires that I spend a lot of time within random Search Engines. I spend my time in the trenches of Search, digging through
billions hundreds of announcements, web pages, directories, articles, links, spam, you name it… and I randomly copy and paste cool stuff that I find to a .txt file. I collect things like this, to show to you (my friends) later on when I have free time. As per the Link Alerts series, here’s some stuff I have to share with you, this time.
1). Text Link Ads Link Sellers Targeted
http://www.seroundtable.com/google-text-link-ads-16873.html TLA, as many in our industry knows is Text Link Ads. They are one of the older and more substantial and much more visible link selling networks. And they have been busted by Google.
2). What to expect in SEO in the coming months http://www.mattcutts.com/blog/what-to-expect-in-seo-in-the-coming-months/ We just recently taped a new round of webmaster videos, and I thought this video deserved a full-fledged blog post. This is my rough estimate (as of early May 2013) of what search engine optimizers (SEOs) and webmasters should expect in the next few months:
3). How Google Now and Phone Sensors Might Change Search as We Know It http://www.webimax.com/blog/seo/how-google-now-and-phone-sensors-might-change-search-as-we-know-it At the Google I/O Developers Conference in May, Google’s Head of Search Quality Amit Singhal called it, the “death of search.” The presentations from the day long event told us that features like Google Now will provide information to us as we need it, rather than when we ask for it. Smart phones can gather data using many different sensors that are included within them, from accelerometers to barameters, gyroscopes to magnetometers, ambient light sensors to proximity sensors, network position sensors to whether or not a screen is on or off. The Samsung Galaxy S4 is shipping with a thermometer and hygrometer as well. Given all these sensors, a phone can act as a mobile weather station, and can collect a lot of information that can be used in different ways as well.
4). Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines http://www.youtube.com/watch?v=1SmlsfSqmOw (5:08) Google’s head of search spam, Matt Cutts, posted a new video on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or the content. Recently, a major U.K. floral company was penalized for using advertorials as a way to boost their Google search rankings in an artificial way. Google’s Cutts wanted to make it clear that it is against Google’s Webmaster Guidelines for webmasters and advertisers to use advertorials or native advertising as a means of passing PageRank to your webpages.
5). Recovering from an Algorithmic Penalty Using 301 Redirects: A Personal Experience http://www.searchenginejournal.com/recovering-from-an-algorithmic-penalty-using-301-redirects-a-personal-experience/63162/ by Shannon Travis
Link Opportunity Alerts
http://www.winedirectory.org About: WineDirectory.org is one of the largest wine directories on the Internet. We have over 8,600 wine related websites in over 541 categories.
Participation/Inclusion Details: http://www.winedirectory.org/links/links/add.php Note: This site is a great example of a site that requests a link back in exchange
for a free link to your site. It also has fee based options which do not require you to give them a link. In many cases these would be red flags for me, but for this particular directory, I feel it is a safe opportunity. The site ranks #1 for the term wine directory (http://goo.gl/RJGiM). The one thing that bothers me a little is at the very bottom of this page http://www.winedirectory.org/links/links/add.php is an anchor text link (Buy Japanese Sake Set). While I don’t think winedirectory.org has gone to such extremes as to be on Google’s radar, that one Japanese Sake Set link could hurt them one day.
Another Link Opportunity Alert
http://www.allbusiness.com About: AllBusiness.com is one of the world’s largest online resources for small businesses, providing essential tools and resources to start, grow, and manage your business. AllBusiness.com brings you real-world expertise and practical advice from some of the best minds in small business. AllBusiness.com’s business value has been recognized in coverage by The Wall Street Journal, Forbes, Fortune, The New York Times, US News & World Report, USA Today, and many other publications.
Participation/Inclusion Details: http://experts.allbusiness.com/become-a-contributor Become an expert on AllBusiness. Our audience of small business professionals loves
to read expert advice and commentary from other professionals who have a passion for their business, a desire to help others, and a love for sharing their knowledge.
What you get out of writing for them:
- Access to one of the largest audiences of small and growing businesses on the Internet
- Association with a well-known, established brand that has been around since 1998
- The opportunity to include your bio at the end of each article
- A detailed professional profile page on AllBusiness.com with links to your site.
- Here is an example http://experts.allbusiness.com/author/melanie-haselmayr/
- The opportunity to link to your own Web site and blog from each article
- The potential to get your article on sites where we syndicate our content,
- including Forbes.com, Yahoo Small Business, and Fox Business
Another Link Opportunity Alert
http://www.findgift.com/ About: Our team of gift experts has personally reviewed over 82,000 gift ideas, from over 1,100 stores and has organized them in hundreds of categories for your shopping convenience. FindGift.com does not sell gifts. We are not a gift store. Instead, we are free service that helps people think of creative gift ideas — kind of like a creativity engine for gift ideas. FindGift.com partners with online retailers. These retailers add their products into the FindGift.com database of gift ideas. We
then show these gift ideas to consumers. When a consumer finds a gift idea they like and want to purchase it, or learn more about it, they then click on it and we deliver that shopper to the website of our online retailing partner who added that gift idea to the FindGift.com database.
https://www.findgift.net/Join.shtml Include your products within the FindGift.com gift search results and drive targeted traffic to your web site. With our pay per click pricing you only pay for the traffic that you receive.
Another Link Opportunity Alert
https://www.thefind.com/ About: 25+ million visits. Over 500 million products from more than 500,000 stores and online merchants are currently universally accessible through TheFind.com, TheFind Mobile, and TheFind iPhone App.
Participation/Inclusion Details: https://merchant.thefind.com/mc/MerchantProgram.fhtml
Another Link Opportunity Alert
http://www.truckdown.com About: Since 1997 TruckDown.com has helped commercial trucking fleets locate vendors throughout the USA and Canada. TruckDown lists vendor services ranging from Major Truck Repair Facilities, Heavy Duty Towing, Trailer Shops, Truck Stops, A/C to Welding, Truck Friendly Motels, Scales and many other services essential to keeping fleets moving safely and on time. Finding a vendor is important, but finding the right vendor at the right price impacts a fleetâ€™s bottom line. Working with fleets of all sizes TruckDown has developed easy to use tools that allow fleets to ensure the vendors they trust, and may have pricing agreements with, are always featured first where needed. This ensures those responsible for a fleetâ€™s repairs and maintenance have instant access to the fleetâ€™s private network of referred
vendors just by running vendor searches.
http://www.truckdown.com/home/vendor-services/vendor-services-detail Advertising your business at the right time and place is critical. With TruckDown, you get targeted exposure to fleets actively looking for your services. No reason to spend large amounts on advertising targeted to people who do not need your service. With TruckDown, your advertising dollars convert to service calls.
Another Link Opportunity Alert
http://www.globalspec.com About: Target audience is engineering, technical, industrial, scientific and manufacturing professionals. More than seven million industry professionals rely on IHS GlobalSpec as a trusted resource at every stage of the research, product design and purchasing process from product discovery, to learning new applications, designing products, identifying service providers and staying abreast of the latest news and trends in the industry.
http://www.globalspec.com/advertising/catalogsdirectories GlobalSpec’s directory listing programs allow you to build brand awareness among industrial professionals by establishing a continual and pervasive presence online that generates qualified inquiries. It also offers enhanced search results ranking and a host of other options that provide valuable information to your prospects.
I would like to give credit to Eric Ward for writing some of the link opportunity alerts. Thanks Eric, we have always greatly appreciated your work, and hope that you continue to dominate the link building sphere.